Why do companies spend so much money on Adwords when Website SEO offers a better ROI (Return of Investment)

Companies in the US spent $10 billion last year on paid search ads, and even more this year. How much money do you think was spent on Search Engine Optimisation? (more…)

We are lucky in New Zealand in some way that Google has a 90 - 95% share of the market so ranking well in Yahoo, MSN or Ask Jeeves is not really a requirement unless you are trying to capture a world wide market.The more things change, the more they stay the same. Though there have been wide sweeping changes in the organic search engine landscape over the past six months, the fundamental ways search engines operate remains the same. (more…)