For META keyword tag, Google does ignore these so dont get to carried away here with your keywords, you will find most site now dont even bother adding META keywords .

For the META description tag, keep your most important keyword phrase near the beginning of the sentence and make this tag a full sentence and a flowing sentence, do not keyword stuff!.

Do bold keyword phrases in the first sentence on the page.

Use your keyword phrases in your headings, (H1, H2 and H3).

Use keywords in ALT tags. (more…)