Why is this the best time to you look at Search Engine Optimisation?

What makes SEO more attractive in a down market?

1. The web sales outperforms other sales channels
   When businesses look at the paths leading to sales and income, the web almost always comes out with one of two assessments. Either it’s a leading sales channel (especially from an Return on investment perspective) or it’s deemed to be an area with the greatest opportunity for growth. In both scenarios, web marketing and SEO takes center stage.
2. Could this be the right time to re-vamp?
   Established companies frequently use down cycles as a chance to focus attention inward and analyise themselves. Consequently, there’s a spike in website redesigns and SEO along with it.
3. Paid search drives interest in SEO
   Paid search spending is still reaching all-time highs around the world, and when companies evaluate the cost and value, there’s a nagging little voice saying “70%+ of the clicks don’t even happen in the paid ads; maybe its time to look at SEO.
4. Marketing departments are in a brainstorming mode
   A high percentage of companies are asking the big questions - “how do we get new customers?” and “what avenues still offer opportunity?” Whenever that happens, SEO is bound to show up near the top of the “to be investigated” pile.
5. Search traffic will be relatively unscathed by the market
   Sales might drop, conversion rates might fall a bit but raw search traffic isn’t going anywhere. A recession doesn’t mean that people stop searching the web, and with broadband adoption rates, Internet penetration and searches per users consistently rising, search is no fad - it’s here for the long haul.
6. Web budgets are being reassessed
   We’ve all seen the news about display advertising falling considerably - that can only happen when managers meet to discuss how to address budget concerns. Get 10 Internet marketing managers into rooms with their teams and at least 4 or 5 are bound to discuss SEO and how they can grab that “free” traffic.
7. Someone finally looked at the website stats
   It’s sad, but true. When a downturn arrives or panic sets in, someone decides to checks the web stats to see where revenue is still coming in. Not surprisingly, search engine referrals with their exceptional targeting and intent-matching are ranking high on the list.

You couldn’t ask for a better time to invest in SEO