For META keyword tag, Google does ignore these so dont get to carried away here with your keywords, you will find most site now dont even bother adding META keywords .

For the META description tag, keep your most important keyword phrase near the beginning of the sentence and make this tag a full sentence and a flowing sentence, do not keyword stuff!.

Do bold keyword phrases in the first sentence on the page.

Use your keyword phrases in your headings, (H1, H2 and H3).

Use keywords in ALT tags.

When you are linking from any page back to your home page, use your most important keyword phrase in the link. When your home page is linking to any other page, use the keyword phrase in that link that the other page is being optimized for.

Don’t plan on getting much (if any) help by putting keywords or keyword phrases in your left Nav panel. Google likes keywords in full sentences. Putting the sentence in a paragraph is even better. Google classes a sentence as three or more words starting with a capital letter and ending with a period or other punctuation. Stop words such as:“I,” “a,” “the,” and “of” do NOT count as one of your three words.

Follow these rules and your Web site will make a big jump in its relevancy for your keyword phrases.

To be #1 or even in the top 10 on the search engines your relevance for a given keyword phrase is much more important than your PageRank.

For example, you could have a PageRank of 10 and still not show up in the top 100 sites when someone is searching for “peanut butter sandwiches” unless of course, your page is optimised for (and has a high relevance for) the phrase “peanut butter sandwiches.”

Use your keyword phrase in an H1, H2 or H3 headline followed by a keyword-rich paragraph and then repeat this with another H1, H2 or H3 headline and another keyword-rich paragraph. And of course repeat this again.

Don’t try to optimise a page for more that two or three keyword phrases and always optimize for keyword phrases and NOT keywords. After all, the keyword is included within the keyword phrase. Most people don’t search for just one word any more anyway.

Tags: keyword placement, Keyword Tips, search engine optimisation help, search engine optimisation keyword tips, search engine optimisation tips, SEO Help, SEO Keyword placement

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