Adwords V’s Search Engine Optimisation
Why do companies spend so much money on Adwords when Website SEO offers a better ROI (Return of Investment)
Companies in the US spent $10 billion last year on paid search ads, and even more this year. How much money do you think was spent on Search Engine Optimisation?
According to SEMPO’s data, it’s 11% for SEO and 87% for PPC (with another 1.4% for SEM technologies and <1% for paid Inclusion). So why are companies spending so much on Adwords and so little on SEO?
Going by this image from Eyetool’s most consumers are focused on the organic listings so way do people shy away from SEO and put most of their budget into paid ads when organic results can be influenced with SEO techniques. Info found on Enquiro:
Organic Ranking Visibility
(shown in a percentage of participants looking at a listing in this location)
Rank 1
Tags: Adwords, Search Engine Optimisation Ranking, Search Engine Optimisation Spending, Search Engine Ranking, SEO, SEO Budget, SEO spending