Why do companies spend so much money on Adwords when Website SEO offers a better ROI (Return of Investment)
Companies in the US spent $10 billion last year on paid search ads, and even more this year. How much money do you think was spent on Search Engine Optimisation? (more…)
We are lucky in New Zealand in some way that Google has a 90 - 95% share of the market so ranking well in Yahoo, MSN or Ask Jeeves is not really a requirement unless you are trying to capture a world wide market.The more things change, the more they stay the same. Though there have been wide sweeping changes in the organic search engine landscape over the past six months, the fundamental ways search engines operate remains the same. (more…)
Search engine optimisation is on every webmaster’s mind these days. Achieving a favorable ranking for the right keywords can mean a steady stream of targeted traffic to your site, and all for free - that’s hard to beat. The key to high search engine rankings is structuring your website correctly, including plenty of content that is relevant to your keywords, and making sure your website is spider-friendly. You can use this checklist to make sure all of your Web pages can be found, indexed and ranked correctly: (more…)
So you have completed your web site, so what now?
Here are some steps to take to get your web site listed in Search Engines
1. Your first page is where search engines will start, make sure that this page is fully optimised will be the first place to start. What’s optimisation your ask? It’s making your site as search engine friendly as possible. You will also see people refer to this in the short form of SEO. (more…)
Anyone who has had the pleasure of doing web design and development through marketing agencies knows, Flash tends to be wildly popular among clients and wildly unpopular among SEO analists.